Hero Welcome to NBE

NEW BABY ESSENTIALS

Helping expecting parents welcome home baby and create a safe and healthy sleep environment. Learn about the essentials for providing baby and family a strong foundation of health and wellness.

CHECKLIST

WELCOME TO

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Hero Fresh Air Crib Liner

FRESH AIR CRIBLINER

Developed in partnership with parents and pediatricians, the SootheTIME™ Fresh Air Crib Liner® is your crib bumper alternative. Available exclusively at Target!

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REST EASY WITH THE SOOTHETIME™

Hero Peace of Mind

PEACE OF MIND

Download your SootheTIME™ well sleep checklist and share with baby’s caregivers so every sleep is a safe-sleep.

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SOOTHE YOUR BABY TO SLEEP AND HAVE

WELL SLEEP

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Why Well Sleep?

Family wellness begins with a good night’s sleep for you and your baby

The first few months of a baby’s life help to lay that crucial foundation for sleep and healthy living. That’s why we deliver just what you need to create a safe and comfortable environment, leaving more time for you to focus on bonding and fewer reasons to worry.

Our team of experts designs products with you in mind. We focus on the science of sleep so you and your family can get more of it. Our researched-based approach encompasses neurological, physiological and emotional development to help you create a well sleep environment for your baby.

Each product in our Well Sleep Collection has unique features and benefits to achieve wellness, giving you peace of mind that your baby will sleep safely while you sleep soundly. Our baby products are also designed with a fresh, modern sense of style and are easy to use and simple to care for…it’s the science of sleep, simplified.

TESTIMONIALS

“The Fresh-Air Crib liner is mom’s new answer to the old bumper pads. Easy to install and safe for baby, this liner helps protect baby against getting stuck between the crib bars. I would recommend getting this for your next baby shower gift or better yet, request it if you are the one expecting!”

PTPA Mom
PTPA Mom Experienced mommy

“I have always dreaded washing/changing the crib sheet because bumpers were such a pain to get on and off, but with this design it makes it easy and anything by dreadful!!! I love this product and would recommend it to anyone!”

Holly
HollyMother of two

“The Fresh Air Crib Liner is a must for any new parent. Not only does it add aesthetic appeal to the nursery and keeps the baby’s arms and feet from dangling, but most importantly, it’s safe.”

PTPA Mom
PTPA Mom Satisfied mommy

“I was very impressed with the Fresh Air Crib Liner. I did not have a crib liner with my first child and often found her arms and legs hanging out of the crib. This always scared me so much! I really love the idea of this liner as it will keep little ones arms and legs inside the crib but is completely breathable. I highly recommend this product to new parents.”

PTPA Mom
PTPA Mom First time mommy

“Just what I was looking for as an alternative to the bumper pad. I’m giving this as a gift so was happy with the quality happy.”

Gramma
Gramma Baby shower hero